The Situation

Friendship Village’s faith-based, not-for-profit senior living campuses have been setting the standard for senior services in Greater St. Louis for over 40 years. But since the start of the pandemic, their Chesterfield and Sunset Hills communities faced extra occupancy pressure.

The Action

• Ongoing measurement and analysis of channel KPIs
• Continued refinement of SEO keyword strategy to match user search intent
• Strategic enhancements to their websites to improve user experience
• Strengthened alignment between search queries and ad copy, which boosted engagement throughout their Paid Search campaigns
• Robust social campaigns focused on brand awareness
• Direct mail and events to drive targeted leads and re-inquiries
• Automated onboarding email campaigns to accelerate leads to appointment faster
• Attane’s Lead Predictor Score tool to help the sales team prioritize lead follow-up